Interested in knowing which company's products resonate with customers? Go to Amazon.com and monitor which products are the bestsellers on the site. If you are interested in investing in companies making winning products such as the iPod, Crocs, Uggs, OXO, Tempur-Pedic, and others, you can take the pulse of your favorite brands on Amazon.com.
On the site, you will find out how products rank with customers, and you will also discover emerging products. By listening to Amazon.com's consumers through reviews, comments, and forums, you will learn what makes a product a winner and it could lead you to a very profitable investment. You can also initiate discussions with a product's users by asking questions directly to the reviewers or to the product's forum community.
For example, take a look at the star ratings below to see what people think of Crocs. At the time of writing this post, Bigger Capital had an investment in Crocs (CROX).
How do OXO products score with reviewers on Amazon.com? At the time of writing this post, Bigger Capital had an investment in Helen of Troy (HELE) owner of the OXO brand.