Written by Michael Bigger. Follow me on Twitter.
We have been quite busy in the past few years researching Crocs. Since we make one big investment every 3 to 5 years, we want to get to the essence of the company we invest in. With regards to Crocs, on a daily basis we do the following:
- We wear the shoes and understand why people wear them
- We check the Amazon.com product ranking to see how the brand performs
- We analyze the interactions between customers and the company via social media
- We try to understand the culture of the company by analyzing what the company says and does via the internet
- Monitor the debate about the shoes and the company on the Crocs Twitter thread
Why are we giving our Crocs to charity? Some people will certainly benefit from these great shoes. In addition, we think Crocs will release some cool styles in 2010 and we must make the space available for these.
