As Crocs (CROX) introduces its Chameleon shoe line and its upgraded Prepair line, I am impressed by the evolution of this company from:
• a global marketer of its comfortable iconic clogs;
to a company delivering to customers the following value proposition:
• innovative, well-designed, and comfortable shoes;
facing a gigantic opportunity driven by its:
• wholesale business,
• Internet business, and
• retail business, with an opportunity to exploit commercial real estate weaknesses to deploy its footprint globally over the next fifteen years;
having:
• a terrific customer mindshare, resulting in the top brand with a pole position on Amazon.com’s shoe best-sellers list.
This company is facing a very bright future.
Written by Michael Bigger, author of How Traders Achieve Creative Flow.