Never Obvious

Friday, March 1, 2013 at 8:11AM
Michael Bigger

It was not obvious to:

• Buy Amazon.Com (AMZN) during the Amazon.Toast era of 2001.
• Buy Priceline.Com (PCLN) when Jay Walker left the company and sold his stocks.
• Buy Netflix (NFLX) during the Blockbuster Total Access assault.
• Buy Mcdonald's (MCD) in the low teens in 2003 after a slide from the mid forties.

It is never easy because the mind is focused on the vivid -The Fallacy of Vividness - and not on what is not changing. What is not changing with these companies is that the customers keep coming back.

Written by Michael Bigger. Follow me on Twitter and StockTwits.

Article originally appeared on (http://biggercapital.squarespace.com/).