A lot has been said about J C Penney ($JCP) stock prices in the past few days. In a world of near perfect and free information consummer brands have no choices but being bold. Else, you die.
I find $JCP fascinating because of its boldness. It might have a chance and I am monitoring.
The non-bold consummer brands are .......
Written by Michael Bigger. Follow me on Twitter and StockTwits.