The Essence of a Brand: American Apparel
Wednesday, May 29, 2013 at 8:37AM
Michael Bigger

I love trying to figure out the mind of the customers of the consummer brands I own. Here is a cool video produced by @fashionbylani. She discusses her most recent collective haul, the results of a shopping trip at many clothing retailers.

At about 3 minutes and 17 seconds in the video, she discusses American Apparel ($APP). Check it out:

How customers think about a brand helps me understand the essence of a brand. That is what I invest in. Thank you Lani.

Written by Michael Bigger. Follow me on Twitter and StockTwits.  

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