Entries by Michael Bigger (147)

Friday
May232014

Is American Apparel Reinventing Its Marketing Approach?

I have this hunch that American Apparel is reinventing how it sells clothing. It appears that the company is transitioning its marketing from a more traditional approach to an approach located at the intersection of:

  • Visual Social Media (Instagram).
  • Retail level, as close as possible to the customer.
  • Employees' own photo shoots.
  • Sell them a product they want to talk about and share images. Amplify the social media discussion.

This approach increases the engagement between American Apparel and its customers on platforms where the youth customers are highly active.  This visual social media, mobile and customer centric strategy is resonating with customers by judging from the company's success on Instagram. For employees, it makes the job at the store level much more creative and fulfilling and it builds on the company photographic heritage. 

No other company that I can think of has been so successful at empowering employees and customers to create free advertising on social media. And this is the key piece because social media is only meaningful if it comes from friends and connections, not from a company promoting a product. Because American Apparel is so open to customers and employees taking artistic license with their products, the social aspect of social media works in their favor.

(Images Source: Instagram).

 

 

What do you think?

Written by Michael Bigger.

Disclaimer: Bigger Capital, LLC, Bigger Capital Fund, LP, Bachelier, LLC and the Bigger family own more than 3.27 million shares of American Apparel. American Apparel is a highly distressed situation and it is not suitable for the majority of investors. The likely outcome of an investment is a loss of principal. In other words, the probability of losing all your investment in this situation is very high. We have been purchasing American Apparel since May of 2011 and we have nothing to show for it. Take our opinions with a grain of salt and do your homework. None of the Bigger entities individually or in aggregate have an obligation to file its position with the SEC at the time this article was published.

Wednesday
May212014

One Year Ago at Plug Power

One year ago, on 5/21/2013 we had the opportunity to visit Plug Power manufacturing facility. This day will stand out as one of the most vivid experience of my entire life as an investor.

It ranks way up there with the day in 1995, when Benoit Lavigne met me at my apartment in the Solow building on 66th St in Manhattan to raise money for his fledgling but capital starved Innovative Fibers.

In both situations I could feel that both entrepreneurs/managers were emotionally intense as if they were facing a massive space of potential but needed more capital to ignite the rocket. 

Here is a picture of two emails I sent Andy Marsh at that time. We wrote this Post about our investment thesis following our visit.

 

Michael Bigger <mbigger@biggercapital.com>

5/17/13
 
to Andy
I see you on Tuesday 10 am. My partner Jennifer Galperin might join us. Let me know if this is an issue. 
 
Kind Regards,
 
Michael

 

Michael Bigger <mbigger@biggercapital.com>

5/22/13
 
to Andyrick_masonerik_hansendave_waldek, bcc: me
I want to say thank you for a wonderful visit. I also want to tell you that since my investment in Innovative Fibers in 1995, I don't think I have ever come across a company facing such a large opportunity given its market size. 
 
Keep the faith, you are almost there. "The obstacle is the Path".
 
Michael Bigger
 
Bigger Capital, CEO
 
 
 
Written by Michael Bigger 
Tuesday
May202014

American Apparel the Photographer

In this excellent article, Aaron Taube describes the secrets of American Apparel's ($APP) red-hot Instagram account. I would like to add my own comments to Taube's article.
 
Since I have been following the company, $APP has always promoted photography heavily on its site. When you lend on americanapparel.net the first thing you see is a slideshow of different images not all related to the promotion of clothing. The company has invested its own efforts to make its photographic endeavor part of its strategy. The amateurish look of the pictures promotes authenticity of the brand and allows any employee to contribute to the effort. Dov Charney, has himself led some of these photo shoots but most of $APP Instagram pictures come from employees working at different retail locations throughout the world. Most companies will not allow this to happen. They prefer having professional shots with management curing the content for branding identity.
 
American Apparel does not have these constraints and it makes the brand appear less corporate and more authentic, which is paramount to gaining trust in a social media centric society. In addition, employees, working at the retail level, are closer to the customers and are in a better position to seize the magic when it happens. As shopping becomes more visual, American Apparel, the photographer, will benefit.
 
 
 
 
$APP's activities on Instagram won't move the needle much in the near term but it supports our thesis that Dov Charney is obsessed about building a highly differentiated apparel company. This is one more piece to the puzzle that confirms that he may be closer to his objective than most people think. In addition, when you account for all the highly differentiated initiatives the company is pursuing, it becomes more obvious that the company is an asset that is grossly undervalued.
 
American Apparel is an asset you can't build for the value of its market capitalization. 
 
 
 
  

Written by Michael Bigger 

Disclaimer: Bigger Capital, LLC, Bigger Capital Fund, LP, Bachelier, LLC and the Bigger family own more than 3.27 million shares of American Apparel. American Apparel is a highly distressed situation and it is not suitable for the majority of investors. The likely outcome of an investment is a loss of principal. In other words, the probability of losing all your investment in this situation is very high. We have been purchasing American Apparel since May of 2011 and we have nothing to show for it. Take our opinions with a grain of salt and do your homework. None of the Bigger entities individually or in aggregate have an obligation to file its position with the SEC at the time this article was published.

Friday
May162014

American Apparel Inventory Levels

American Apparel ($APP) reduced inventory by $6 million from $169.3 million to $163.3 million during the first quarter of 2014. The company's objective is to reduce inventory by $25 million in 2014. The company should end 2014 with about $144 million in inventory for a 14.7% decrease. After visiting a few stores we believe that the company might be able to reduce inventory further. How much further? We believe after talking to a few analysts that $APP could match Delta Apparel ($DLA) inventory turn of 2.39. At a turn of 2.39 Americal Apparel could reduce inventory further by $32 million to $130 million. $32 million represents two coupon payments on the bond. 

VFC Corp. ($VFC) is a best of breed retailer that turns inventory at 4.2 times. It is possible that $APP could push the envelope further but don't count on it...For now unless management proves us wrong.

Here is a picture of what the inventory situation would look like under different inventory turn scenarios. 

 

 

Written by Michael Bigger

Disclaimer: Bigger Capital, LLC, Bigger Capital Fund, LP, Bachelier, LLC and the Bigger family own more than 3.27 million shares of American Apparel. American Apparel is a highly distressed situation and it is not suitable for the majority of investors. The likely outcome of an investment is a loss of principal. In other words, the probability of losing all your investment in this situation is very high. We have been purchasing American Apparel since May of 2011 and we have nothing to show for it. Take our opinions with a grain of salt and do your homework. None of the Bigger entities individually or in aggregate have an obligation to file its position with the SEC at the time this article was published.

 

Thursday
May152014

Note to Self: American Apparel Amount of Cash

This is a rough calculation of the amount of cash we believe American Apparel will have on hand at year end 2014. Our Investment Thesis should be updated with these metrics. We assume the ABL usage constant for the rest of 2014.

3/31/2014 cash = $16.7 million

2014 EBITDA guidance = +$45 million

2014 EBITDA efficiency gain (Source: Internal calculation) =  +20 million

2 bond cash interest payments = -$31 million

Cash interest payment on ABL = -$1 million

Capital Expenditures for reminder of 2014 (Source: Amendment to credit line 3/25/2014) = -$4 million

Decrease in Inventory = +$19 million

Total Cash as of 12/31/2014 = +$65 million (Very rough estimate)

This does not account for incremental sales contribution above sales guidance.

Written by Michael Bigger

Disclaimer: Bigger Capital, LLC, Bigger Capital Fund, LP, Bachelier, LLC and the Bigger family own more than 3.27 million shares of American Apparel. American Apparel is a highly distressed situation and it is not suitable for the majority of investors. The likely outcome of an investment is a loss of principal. In other words, the probability of losing all your investment in this situation is very high. We have been purchasing American Apparel since May of 2011 and we have nothing to show for it. Take our opinions with a grain of salt and do your homework. None of the Bigger entities individually or in aggregate have an obligation to file its position with the SEC at the time this article was published.

 

Monday
May122014

American Apparel Thermometer

This is an image that we have created to help us visualize different valuation frameworks for American Apparel. The exercise is not an exercise in precision but an exercise in visualisation. Take the numbers with a grain of salt.
 
 
 

 

 

Produced by Michael Bigger and Jennifer Galperin 

Disclaimer: Bigger Capital, LLC, Bigger Capital Fund, LP, Bachelier, LLC and the Bigger family own more than 3.27 million shares of American Apparel. American Apparel is a highly distressed situation and it is not suitable for the majority of investors. The likely outcome of an investment is a loss of principal. In other words, the probability of losing all your investment in this situation is very high. We have been purchasing American Apparel since May of 2011 and we have nothing to show for it. Take our opinions with a grain of salt and do your homework.  

Tuesday
Apr292014

Plug Power's Devastating Offering

We are hearing a lot of chatter about the Plug Power ($PLUG) offering that took place last week, and a lot of it is very negative in our opinion.  Our first thought, like many investors, was: "Why can't they just get to profitability without raising capital?"

Once the emotional jolt lapsed we thought about it a little longer and came up with an explanation.

The answer is that they can get to profitability without this latest round. They are growing bookings, sales, and revenues ahead of plan. A plan that calls for profitability in the 2014 fiscal year. But when we invest capital we want our return to be MAXIMIZED according to the opportunities facing the company. And we think PLUG management wants that too. This is the management team that created the "GenKey" solution which simplifies the hydrogen solution for customers and anchors the PLUG solution deeper at customers sites. The customers love it. 

This customers' delight is guiding PLUG to seize the amazing opportunities for growth. To name a few (Source 8-K filed 4/23/2013):  

 • Grow sales force to address increasing demand for the Company’s products. 
 • Invest in expanding into new markets, including JV's in Europe and Asia. 
 • Invest capital to improve vertical integration.
 • Complete opportunistic acquisitions for vertical or horizontal growth.
 • Focus on hydrogen generation and distribution opportunities.
 • Research and develop new markets, e.g. TRUs and range extenders, plus whatever additional /   adjacent applications become feasible in the near future.

 

With these exciting opportunities for investment, they have a choice to make. They can decide which of these "children" to feed with the capital they have, or they can raise equity capital to feed each project as much as necessary to succeed.

Now, Andy Marsh is a fairly conservative executive, and we don't think he would raise capital unless he had a real, concrete, near-term opportunity to deploy it.  The JV that is in the works with Hyundai in Asia might require a capital injection from both companies. Would you prefer PLUG reject the JV opportunity in Asia for lack of available capital?  Should PLUG neglect its fledgling business in Europe, a market that is much bigger than the US for PLUG products, because it lacks appropriate capital to fund this business? If the company finds an opportunity to acquire strategic technologies on the cheap by purchasing small companies with complementary portfolios of patents, are you saying postpone and open the door for a competitor?

Plug Power is building its arsenal for the battle of world domination of the hydrogen business. The company has cracked the hydrogen code and it has a significant time lead over potential entrants. Now is not the time to futz around or take things slow. PLUG must strike now. These are the opportunities of a lifetime and it makes sense to capitalize on them even if it means the stock price suffers a little bit in the short term. Go for the jugular PLUG, you will not have a second chance!

Written by Jennifer Galperin and Michael Bigger.

Disclaimer: Bigger Capital, LLC, Bigger Capital Fund, LP, Bachelier, LLC and the Bigger family hold a very large stake in Plug Power. We have participated in the latest stock offering and we purchased call options as of 4/28/2014. We have a very long term horizon that extend much further than the average investor's time horizon. These high growth situations are often not suitable for most investors since they are extremely volatile and it can take decades to realize their full potential. Take our opinions with a grain of salt and do your homework.


Sunday
Apr272014

Our Social Media Sharing Philosophy

This post describes partially our social media sharing philosophy regarding our investments. It is a work in progress.

  • We are happy to discuss our ideas via social media platforms because so many people are generous and we benefit immensely reading their articles.
  • We don’t contend we are smarter than the average bear or bull on any stock we discuss, we just try to gain insight about each company.
  • We don't give financial advices and stock recomendations.
  • We don't discuss the price action or "the price target" of a stock. Sorry, we don't focus on that.
  • We care a LOT about the underlying business now and in the future..
  • We have a very long term investment horizon.
  • Most of our investments are usually highly distressed situations that are not suitable for the majority of investors. 
  • We usually find 1 or 2 amazing opportunities every 3 to 5 years (more frequent in bear markets) and when we find one we spend a lot of time thinking about and talking about it.  We sound like a broken record most of the time.
  • Often, we have nothing to show for our work for a long time so it is important to take our opinions with a grain of salt.
  • We know we can and do fail often and we know that failure is an integral part of success. It is never a one way street. 
  • Always do your own homework and reach your own conclusion. 

 Written by Michael Bigger.   

Thursday
Apr242014

Question: Does American Apparel Cheapens its Brand by Selling Clothing at Wal-Mart?

Another way to ask the question is: Does Apple cheapens its brand by selling Iphones and Ipads at Wal-Mart? I don't think so.

Tuesday
Apr222014

American Apparel Investment Thesis

  • This is an updated American Apparel (APP) investment thesis post re-financing.
  • It examines the events that have brought American Apparel down on its knees.
  • We explore the reasons why we decided to get invested in the company in 2011 and why we decided to increase our position to 3.27mm shares by buying 2mm shares in the last round of equity funding and 100,000 shares in recent days.
  • Then we examine the impact of the last equity raise on the ownership structure of the company and after talking to APP’s largest investors and its management we will discuss additional insights we have gathered about American Apparel during the past few weeks.
  • This post includes many elements from previous posts. 

History

Throughout its brief history, American Apparel ($APP) has been spewing negative catalysts. First, it started with the hiring of thousands of illegal immigrants which had to be fired after the company got caught by the INS. The company paid a dear price for this value destroying action.


The company’s balance sheet got decimated as it tried to recover from this situation by firing thousands of employees and having to interview 12,000 candidates to replenish the lost stock. In addition, the financial crisis created a great recession for retailers and APP sales collapsed in the process.

All of this brought the company down the precipice. The stock traded down from $17 in 2008 (13% EBITDA margin) to $.55 in 2011.

Back in 2011 when we first started writing about American Apparel ($APP), the stock was trading just below $1. The company had just received rescue financing of $15mm to avoid bankruptcy. The company could not re-negotiate its debt agreements, sales were stagnant, and the situation was highly distressed. We believed that the chance for the company to refinance was high because we thought sales were about to start expanding and there were enough inefficiencies in the operations for meaningful EBITDA improvements even without major sales growth. We also expected the company to reduce inventory and henceforth decreasing the amount of working capital needed.  At the time we hypothesized that over a 2 to 4 years period these improvements could allow them to pay down a good chunk of their debt, reducing interest expense substantially. 

In addition, we saw the potential of EBITDA margin expanding to a 15 to 20% boundary condition (Source: Management) as it benefits from harvesting its lighter capital sales channels and with sales increasing to $800 million or higher, it allows the company to leverage its fixed cost asset (manufacturing) on a larger number of units.

In 2012 sales improved to $616mm and adjusted EBITDA reached $36.6mm for a 6% EBITDA Margin. In early 2013 the company refinanced its high cost debt. The stock took off and traded as high as $2.40.

 Then came 2013 when the company implemented two important strategic initiatives: 

  • Elimination of the inventory room at the store level to increase sale space and reduce cost.
  • Implementation of a new state of the art distribution center (DC) at LaMirada, Los Angeles to support its three business lines efficiently. 

In addition, the company completed its roll-out of the RFID system and its implementation of the Oracle ATG Web Commerce Customer Service application for its e-commerce platform in 2013.

These initiatives show the strategic resolve by management to build a first class vertically integrated global apparel platform.

The implementation of these strategic initiatives has had a depressing effect on the 2013 baseline EBITDA forecast. At the end of Q2 2013, management’s EBITDA forecast was reduced to $46 to $51mm from $47 to $54 million because of a $4.3mm cost impact from the transition to the new DC. We can’t quantify the impact of the RFID implementation nor the backroom elimination. Therefore a normal adjusted EBITDA for 2013 baseline remains at $47 to $54 million on sales of $655mm for an EBITDA Margin of 7.8%.

In late 2013, the company was hit on four fronts. First, the distribution center going live proved to be harder than expected for the company. It just did not work as planned and as a result the company could not deliver merchandise to the stores on time. The result was lost sales and a negative delta impact of $13 million on EBITDA year-to-date 9/31/2013.  The company cancelled its guidance for the rest of 2013 which stood at $46 million to $51 million as of Q2 2013.

In addition, the youth retail segment has been challenged recently which has dragged sales further down. If that was not enough, management’s diverted attention away from merchandising to fixing the issues at the DC, and bad weather in the American Northeast in late 2013 and early 2014 forced the company to face catastrophe once again.

So for most of its public life, American Apparel stock has been driven down by the following negative catalysts:  

  • Immigration issues.
  • Bizarre behavior from the CEO of the company (Source: Media).
  • A very ugly Balance Sheet.
  • Strong dilution favoring management, and in particular the CEO.
  • Distribution Center (DC) Issues.
  • Management focus diverted to fixing DC issues instead of running the business.
  • Bad weather and weak trends in key markets in late 2013 and early 2014

All these factors contributed to the company needing to raise money to pay for an April debt payment. The company received about $30mm in equity funding in late March and paid its April 15th debt coupon.

American Apparel is as ugly as you can get.

Therefore, very few eyeballs are following the stock. No one cares, and we think this creates an amazing opportunity and here are the reasons why.

The Platform Attributes

First, throughout its history, American Apparel has built tremendous global brand equity. Whether you like or hate American Apparel for its polarizing actions, the fact remains that most people around the globe -especially in urban centers- know the company. In a world in which information is abundant, almost free and near perfect, gaining attention is expensive and difficult. American Apparel has attention and this is very valuable. The company is followed by millions of people on different social media platforms.

Second, throughout its history, Dov Charney has obsessed over creating a differentiated apparel business platform. This is evidenced by its irreverent marketing campaign, its vertically integrated platform, its ability to fulfill orders (Internet, retail, wholesale, flash sales) on a global basis from the newly minted distribution center, the elimination of inventory backroom at the store level which requires just in time inventory delivery, the implementation of its RFID system, and its focus to develop a strong global Internet platform (work in progress). This is an asset that is next to impossible to replicate.

Third, the company has developed a culture of experimentation as witnessed by its acquisition of Warriors of Radness and OAK NYC, and the development of a Made in the USA shoe business. American Apparel will leverage these brands using its global distribution platform. It could do the same with its in-house Cali Sun & Fun. In a few years from now, APP could have 4 to 6 customer facing brands supported by a global apparel logistic system.

Fourth, the stock is darn cheap and it does not reflect the intrinsic value of the platform as you will learn below.

In a nutshell these are the reasons why we decided to participate in the last round of funding led by Roth Capital. We think the worst is over for the company which will allow the platform to shine in the next few years.

Financials

The funding should allow the company to end 2014 with close to $50 million of cash on its balance sheet (B/S). This is how we derive this amount (caveat: We don’t have the 2014 1st quarter numbers yet).

Assuming $5mm of cash on the (B/S) as of 3/26/2014

Equity Raise assuming over allotment options is exercised= +$30 million (about)

2014 EBITDA guidance = +$45 million

2 times bond cash interest payments of $13.7 million (Source Here) = -$27.4 million

Cash interest payment on ABL = -$3 million

Capital Expenditures (Source: Preliminary 2013 annual results) = -$12 million

Decrease in Inventory (Source: Management) = +$12 million

Total Cash as of 12/31/2014 = +$50 million (Very rough estimate)

This financial position will allow the company to fine tune the business and reduce cost in 2014 and start expanding in 2015. As investors gain confidence these numbers will be met, we believe the news flow is about to turn from negative to positive and the following catalysts are about to drive the stock much higher and investors will pay attention:  

  • Distribution Center Issue resolved (Source: Management).
  • Cleaner Balance Sheet.
  • Partial debt repayment starting in late 2015.
  • Aggressive inventory reduction by 14% (Source: Management).
  • Deal dilution will somewhat weaken Dov’s control over the company and insure a more balanced approach. Investors will appreciate that.
  • Deal dilution will be counterbalanced by Charney’s performance package not meeting key milestones.
  • A more subdued Charney with a better narrative for the company and focusing on moving the brand forward.
  • The beauty of the American Apparel brand is about to become more obvious to many investors. No wonder Goldman, an APP bond holder, is playing to keep (Source Here). 

A better environment will allow Charney to implement his vision. He said:

Our 247 stores could be 20% more productive with the right tweaks, the online business could double, wholesale could grow by 20% to 30%. We could even develop a $100 million third-party retail business, selling items like American Apparel nail polish at drugstores or having hooded sweatshirt blowout sales at Costco.

Current Valuation

American Apparel major strategic initiatives, which were highly disruptive in 2013, have been completed. While the operational risks still exist, we think a lot of the challenges of these integrations are now behind the company, yet the benefits of these initiatives and the reduced operational risk are not reflected in the current stock price. So if you look beyond the fog and include the benefits of these initiatives into your assessment of the business, the thesis becomes much more compelling now than it was in April 2011.

Here is why in detail:  

  • Despite the fulfillment issues, 2013 total sales increased 3% to $634 million and the company also stated that the negative impact of the distribution center issues should not affect 2014 results. 
  • Although integration of the new center did not go as smoothly as management forecasted, the new facility is now in place and should allow the company to reduce inventory while leveraging more effectively the advantage of local manufacturing and vertical integration. We believe it should save the company about $5 million in cost a year.
  • The cost savings from the backroom elimination in the stores are estimated to be $10 million in 2014. (based on our assumption: Elimination of two employees per store, $20m per employee on a 250 store count basis)
  • The savings from the new RFID system is expected to be $1 to $2 million.
  • These efforts will result in about $13 to $17 million (conservative estimate) in annual EBITDA improvement starting sometime in 2014 over the 2013 adjusted baseline.

 Our baseline 2014 EBITDA Forecast stands at $57 million to $71 million for an EBITDA margin of 8.9%. Annual Interest Expense should come in at around $33 Million in cash. We believe Capex will come in at $12 million. This forecast assumes little sales growth over initial 2013 sales forecast and no benefit from increased sales resulting from the additional selling space at the store level. 

The enterprise value of American Apparel is about $330mm. It trades at near 5 times normalized EBITDA and it is operating way below capacity. That is just too cheap for this type of strategic asset. Here is an interesting read on the topic.

The Current Ownership Structure

The latest round of funding reduced Dov Charney percentage ownership in the company from 44% to 28%. We believe that Charney remains manic about realizing APP’s potential. That being said, we welcome the possibility of activism if management does not improve the performance of the company. I believe that the company has the whole of 2014 to convince investors of its ability of turning the ship around. If it does not, it wouldn’t surprise me to see a retail enterprise come in to acquire this strategic asset.

The Future: How will American Apparel look in 2015 and beyond?

Recall the quote of Charney:

“Our 247 stores could be 20% more productive with the right tweaks, the online business could double, wholesale could grow by 20% to 30%. We could even develop a $100 million third-party retail business, selling items like American Apparel nail polish at drugstores or having hooded sweatshirt blowout sales at Costco.”

Using this delta over the 2012 sales baseline, American Apparel could generate between $800 million to $900 million in sales in 2018. There seems to be quite a bit of confidence from some senior executives that annual sales could reach $1 billion within 4 years (Milestone could be reached in 2018). That is about $350 million of incremental revenues over 2013 sales. This represents 12% of annual growth until 2018. That is a big number and given the recent management execution issues, one should be very skeptical about the ability of management to deliver on this.

What could explain this optimism, and should we share this optimism?

In order to answer this question, I think it is important to look at the American Apparel line of business that has performed quite well recently. That line is wholesale. There is no way to move the needle to $1 billion in sales by opening 60 to 70 stores (plan) over the next 4 years.

The only way to get there is to expand wholesale from a U.S.A. centric business to a global wholesale business.

And we think that American Apparel is about to launch a massive wholesale push into Asia and other parts of the world. We are comfortable with this statement because of the activities we have uncovered on the American Apparel Japan Instagram page. We believe that APP will pursue OAK NYC and Warriors of Radness wholesale opportunities in the region after it establishes a retail foothold.

 

 

 

 

So let’s look at how the company intends to get there and determine if the expectation gap can be plugged in with a reasonable global (ex USA) wholesale. Using the information released by the company over the past year, let's see if the numbers jibes with this expectation.

Baseline Annual Sales (2012)

Retail $389mm

Wholesale $173mm

Internet $55mm

Total Sales 2012 $617mm

Retail

Management indicated in early 2013 that they could open 65 new stores over the next 3 to 5 yrs. The store base is expected to grow 26.31%. In addition, management has said current stores could improve productivity by 25%.

So in total, retail sales could increase by 58% by the end of 2018. We are assuming no comp sales growth to counterbalance the fact that new stores are not fully productive right from the get-go.

2018 Retail Sales = $588mm

Wholesale

Current wholesale sales growing by 25% over that period.

2018 Wholesale Sales = $207mm

Internet

Internet to double.

2018 Internet Sales = $110mm

Total 2018 Sales excluding new businesses = $905mm

New Businesses

To build a $100mm third party business (Example: Selling hoodies at Costco).The company has already started this effort via Wal-Mart and Ross Stores (Source: twitter).

2018 Sales = $100mm

To build a global wholesale business

2018 Sales = $100 mm (our reasonable and conservative scenario)

Total 2018 Sales including new businesses = $1105 mm

The company's goal is to increase EBITDA margin to 15% over that period which we think is reasonable since APP EBITDA margin was 13% in 2008 on a much lower sales figure. Using a 200 million shares count, the company could generate $.80 per share in 2018. Using a 10% EBITDA margin, the company could generate $.55 of EBITDA per share in 2018. Even if we assume the worst of both that the company generates $800 million of revenues in 2018 at a 10% EBITDA margin we calculate at $.4 of EBITDA per share.

On the debt side, currently APP has approximately $205mm in debt outstanding at 15% interest (We are excluding ABL), total annual interest payments of about $31mm.  If they reach their goal of $1Bn Revenues in 2018 and 15% EBITDA margin, that means $120 in pre-tax earnings ($0.60 / share).  Even at $800mm Revenues and 10% margin, there is still $50mm in pre-tax earnings or $0.25 / share.  That is without repaying a dime of debt.  We think it is likely they will start to pay down debt gradually beginning as early as 2015 and refinance as early as 2017 (The bonds are callable in 2017). (Rough Calculation)

Conclusion

We believe that the 1st quarter of 2014 was the nadir for American Apparel and that its results will improve dramatically for the rest of the year. We think that the American Apparel platform will start delivering impressive growth starting in 2015 with very little investment required. This is very hard to imagine when looking at the current American Apparel wart, but if you look at the platform the company has built and the clues you can gain by following the company more closely via different information channels, it becomes more obvious that the company is on a path to generate more than $1 billion in sales and 15% to 20% EBITDA margin. Everything is in place for the company to run a strong marathon.

Written by Michael Bigger     

Disclaimer: Bigger Capital, LLC, Bigger Capital Fund, LP, Bachelier, LLC and the Bigger family own more than 3.27 million shares of American Apparel. American Apparel is a highly distressed situation and it is not suitable for the majority of investors. The likely outcome of an investment is a loss of principal. In other words, the probability of losing all your investment in this situation is very high. We have been purchasing American Apparel since May of 2011 and we have nothing to show for it. Take our opinions with a grain of salt and do your homework.