Hate-Look

I came across this tweet yesterday: 

@TheGreekPhenom If you own $CROX, you should honestly go kill yourself. | 1) No comment on their shoes 2) Their stock can't even go up 3) No dividend

 

I have this thought I keep in the back of my mind whenever I see information like this: Whenever you see brand hate, you should investigate the brand further. I have made most of my money by investing in very polarizing situations.

  

In a world of near free and perfect information, getting talked about and being polarizing are tremendous assets as it becomes harder to gain attention.

  

Never underestimate the power of Hate.

 

 

Written by Michael Bigger. Follow me on Twitter and StockTwits.