Crocs in a Nutshell

 

As Crocs (CROX) introduces its Chameleon shoe line and its upgraded Prepair line, I am impressed by the evolution of this company from:

 

• a global marketer of its comfortable iconic clogs;

 

to a company delivering to customers the following value proposition:

 

• innovative, well-designed, and comfortable shoes;

 

facing a gigantic opportunity driven by its:

 

• wholesale business,

• Internet business, and

• retail business, with an opportunity to exploit commercial real estate weaknesses to deploy its footprint globally over the next fifteen years;

 

having:

 

• a terrific customer mindshare, resulting in the top brand with a pole position on Amazon.com’s shoe best-sellers list.

 

This company is facing a very bright future.

 

 

Written by Michael Bigger, author of How Traders Achieve Creative Flow.

Comments

[Aris David]

Plenty of opportunity for this Biz -> Asian market.

Flip-flops are popular in South-East Asia. Philippines alone has 100 million people. What if they can tap that market.

What if CROX designed their own flip-flops (slippers) lol. Just saying!

[Michael Bigger]

Yes, I agree and they are firing on all cylinders in Asia with much to be done in these markets. Huge potential.

[Weed Treatment Roswell]

these are awesome!
I have a pair of Mary Jane's
that I cannot stop wearing.