When Will I Sell American Apparel

In this month edition, Forbes has a great article about Renzo Rosso and his company Diesel. You can read more about it here.

When Rosso started Diesel did he think for one second about selling the company after a double or a triple? I doubt he did.

There are things you buy to flip and other things you buy to ride for a very very long time.

I think the trick here is to focus on the uniqueness of the brand and figure out if the brand has legs. If it does, why not go for the ride?

Do you ever consider going for a very long ride? If not, why not?

Written by Michael Bigger. Follow me on Twitter and StockTwits.