« More Information Supporting our Plug Power Thesis | Main | The Ugliness of Price Targets »
Wednesday
May292013

The Essence of a Brand: American Apparel

DateWednesday, May 29, 2013 at 8:37AM | by AuthorMichael Bigger | CommentPost a Comment

I love trying to figure out the mind of the customers of the consummer brands I own. Here is a cool video produced by @fashionbylani. She discusses her most recent collective haul, the results of a shopping trip at many clothing retailers.

At about 3 minutes and 17 seconds in the video, she discusses American Apparel ($APP). Check it out:

How customers think about a brand helps me understand the essence of a brand. That is what I invest in. Thank you Lani.

Written by Michael Bigger. Follow me on Twitter and StockTwits.  

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

Notify me of follow-up comments via email.