A Thousandfold Return on Investment

Written by Michael Bigger. Follow me on Twitter.


A good friend of mine, a talented research analyst, covered McDonald's (MCD) in the sixties. One of his field reports is posted below. My friend liked the company and bought the stock at a price of $.06 (post split). He still holds a major portion of his original stake. The investment has returned more than one thousand times.

The lesson of this story is that you will most likely stumble upon one or two great companies like MCD in your lifetime. If that happens and your insight leads you to buy the stock, hold on to it for a long period of time. Don't get shaken out of your position.


Recommended reading:  The Big Money: Seven Steps to Picking Great Stocks and Finding Financial Security (Amazon Affiliate Link).




A Few Reasons Why I Am Shorting Barnes and Noble $BKS

 Written by Michael Bigger. Follow me on Twitter.


 Here they are:

  1. Barnes and Noble (BKS) does not have the balance sheet to win a price war with
  2. BKS is fighting the Kindle and the iPad. Put yourself in BKS's shoes. Is that a war you can win? Imagine how much more intense this battle becomes if Google enters the market.
  3. The Kindle has been social-media enabled. It seems like the big innovations on the e-reader front are not coming from BKS. I don't expect that to change.
  4. My post Barnes and Noble's Pathetic Online Results was prescient. My short position has worked, and it should continue to do so.
  5. With books going digital, BKS stock price should follow the same trajectory others followed in such predicaments: for example, Polaroid, Eastman Kodak, Blockbuster, etc. You get the idea.
  6. If BKS decides to unwind stores, it would do so in a difficult real estate market.
  7. Many e-books are free. Digital publishing will put pressure on e-books prices and more pressure on printed books. This trend is just starting. The margins won't sustain the old model.
  8. The business model is broken.

Caveat: BKS will not go away so easily. It has a minimal amount of debt and it could very well find more capital to fight this battle.  I keep my short positions small since I never know what is lurking on the blind side.

Do you know of anything BKS could do to change my mind?



Are Dark Clouds Gathering on the Apple Sunny Sky Horizon? $AAPL

Written by Michael Bigger. Follow me on Twitter.
Do you remember the day-trading commercial featuring a guy named Stewart in Ameritrade: Let's Light This Candle? What about the Morgan Stanley advisor weeping at the wedding ceremony or the 2009 Citigroup’s ad in Barron’s emphasizing its two hundred years of investment wisdom?
Why I am bringing up these ads? These tidbits of information reveal a great deal about a company's culture, and they are often a warning sign of some big stock gaps to come.
To prove my point, compare the annual letter to shareholders of a company such as with its Wall Street counterparts before the crisis. The difference is stunning.’s letters emphasize obsessing about the customers while Wall Street pimped their capabilities. Wall Street's extreme hubris was followed by a total collapse in the share price of most financial companies.
We would have avoided many mistakes in our investment careers if we had kept a closer watch on the culture temperatures of our portfolio companies. 
Today, I want to bring to your attention some warning signs I see with the darling of all investors: Apple.  
 What are the specific issues troubling me about Apple?
• Steve Jobs’ statement about people not reading anymore.
• Apple’s deal with publishers forcing higher e-book prices and taxes on customers.
All the issues raised in this Gawker article: The Dark Side of Steve Jobs.
• The whole Genius concept sounds arrogant to me.
Many people are pinning their purchase of Apple shares on the following premises: Apple can do no wrong, the stock is going up, and it is an ever-growing money machine. That could be very true, but I rarely hear the critical side of this argument.
Are Apple investors asking the following questions?
What if Ipod sales taper?
What if the Android mobile platform starts eating into the Iphone market share?
What if Kindle app on most devices proves more popular than Ibook?
What if other tablets such as the rumored Google tablet start competing aggressively against the Ipad?
A little more water in the Apple Kool-Aid might be appropriate at this point. What do you think?
Disclaimer: No position in Apple at this time.

#FollowFriday Investment @specialsin @harmongreg @werner

Written by Michael Bigger. Follow me on Twitter.


@specialsin: Asif Suria writes a great investment newsletter. Check out his latest post on the Ipad.

@harmongreg: I enjoy reading Greg Harmon's comments on his technical charts. More often than not he is right!

@werner: CTO - Blazing new trails in cloud computing. Must read for $amzn investors.

@....whatever company you own in your portfolio: Learn about your portfolio companies by watching how they interact with customers on  twitter 


Why our Investment Blog is Boring

Written by Michael Bigger. Follow me on Twitter.
Because once every three to five years, we buy one stock. While we wait, we suffer from investment apathy. We are boring.
Why do we buy one stock every three to five years?
It is very simple. If you look at the following charts, they reveal the best investments we have ever made:
1. We bought in 2001 below $10.
2. We started buying Crocs in July 2008 and purchased aggressively below $1.
3. We shorted Deckers in early 2005 and we covered in early 2006. We should have gone long big time then.
4. We bought McDonald’s in 2003 at about $13.00.
5. We bought Netflix in 2005 in the low teens.
6. We bought Priceline at about $2 (pre-reverse split of one for six).
These are all companies we know quite a bit about because we use their products. We don’t need to do extraordinary things to get very good returns. The most difficult thing for us as an investor is to be patient waiting for the simple opportunity. When we force it, we don’t do well. We have the scars to prove it.
It has been almost two years since we started purchasing Crocs. While we wait for the next opportunity, we work on crafting our trading algorithms. It fulfills our need to be busy without putting our investment assets at risk by doing stupid things. We also read a lot. This balance works well for us.
If you are into boring and profitable, stay tuned in, we will discuss cool investment topics until a mighty opportunity presents itself. 

What Do Stock Price Targets of $0, $10, $20 and $30 Mean for Crocs? $CROX

Written by Michael Bigger. Follow me on Twitter.


I posted this on Twitter this morning: Trying to explain why $crox is a $20 stock on my blog. Cant find the proper words. Hard to be a French Canadian writing an English blog post.

I recently explained my investment thesis on Crocs in this POST. I did not provide a fair value or a price target for the stock because it is too difficult to do so.

This post's intention is to comment on a set of targets for CROX using the Price/Earnings ratio (P/E) and the Price/Earnings to Growth ratio (PEG).

Since CROX has been losing money for the past two years, we use an earning power of about $1 per share for our computations (POST). On the growth rate side of the equation, we use Yahoo! Finance's 5-year expected earning growth rate of 18.66%. Take these numbers with a grain of salt. The purpose of this post is about evaluating a range of possibilities and nothing else.

Let's look at different price targets:

 $0: The Washington Post was right about Crocs in July 2009. But HEY! they were wrong

$10: A very conservative P/E of 10. We are basically there

$20: A PEG ratio of about 1

$30: A more aggressive growth rate forecast based on the strong pre-booking trends persisting for a few years. As an example, U.S. wholesale fall and winter pre-bookings are trending at +70%. A high growth rate would scare short sellers away. Although possible, this scenario is highly unlikely.

Gun to my head, I pick $20 as a fair value for CROX. A P/E of 20 is very reasonable considering the growth rates that are about to be reported. What is your price target on CROX?




Giving our Crocs Shoes to Charity

Written by Michael Bigger. Follow me on Twitter.
We have been quite busy in the past few years researching Crocs. Since we make one big investment every 3 to 5 years, we want to get to the essence of the company we invest in. With regards to Crocs, on a daily basis we do the following:
  1. We wear the shoes and understand why people wear them
  2. We check the product ranking to see how the brand performs
  3. We analyze the interactions between customers and the company via social media
  4. We try to understand  the culture of the company by analyzing what the company says and does via the internet
  5. Monitor the debate about the shoes and the company on the Crocs Twitter thread

Why are we giving our Crocs to charity? Some people will certainly benefit from these great shoes. In addition, we think Crocs will release some cool styles in 2010 and we must make the space available for these.


Investment Leadership Lessons From Dancing Guy

Written by Michael Bigger. Follow me on Twitter.


Derek Sivers wrote a great blog post entitled "Leadership Lessons from Dancing Guy". I am mentioning this post in this investment blog because an investor when acting contrary to most investors, stands alone and looks ridiculous. I certainly felt that way when;


  1. in 1995, I invested in Innovative Fibers.
  2. in 2001, I invested in below $10 while some analysts counted the company for dead.
  3. in 2008, we went all in with Crocs below $1.


If your facts are right, the investment thesis appealing, and if you are generous about discussing your investment thesis, a follower will show up. This process could turn one follower into a crowd and this crowd could enhance your catalyst.




What is your take on this video?



Grocery Stores as a Hedge Against Inflation

Written by Michael Bigger. Follow me on Twitter.
I recently read Asif Suria’s March 2009 Newsletter (I highly Recommend reading it). Asif made the following comment about how Safeway (SWY) "The Company is also a good play on inflation eventually making a comeback."
Anyone that has been reading this blog knows I am very bullish on inflation picking up. Recently, I posted this; Marketplaces as a hedge against inflation, on my blog. Although I own the obvious inflation hedges such as gold, lean hog futures, Milk futures, short treasuries, etc. I am always interested in finding the non obvious inflation hedges. They might be available for much cheaper than gold.
I asked Asif to explain his rational about Safeway and inflation. That is what he had to say about it: “The grocery chain stocks got hit by double head winds in this recession, both through decreased sales from customers cutting back on purchases or choosing lower priced products and from price deflation due to falling commodity prices. This is why some of them were selling at very attractive valuations last year and I picked what I believed to be best of breed in Safeway.
Once inflation returns, these chains will increase prices as their low margins will not allow them to absorb price increases without passing them on to customers. Hence my theory that they provide an embedded inflation option. Obviously this is assuming that the next inflation cycle (if and when it occurs) will have the same characteristics as the last cycle and from what we have seen in this recession, hardly anything has stayed true to script.
The stock of the largest egg producer in the United States Cal-Maine foods (CALM) has held up well primarily because of these expectations of inflation”. 
I like food, I own lean hog futures! Do you know of any other inflation beneficiaries I should be investigating? Let me know.

A Terrific 2010 for Crocs?

Produced by Michael Bigger. Follow me on Twitter.